Video Formats for Real Estate: 9:16, 16:9, and 1:1 Explained
Last updated: 3/1/2026
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1 min read
Choosing the right video format is crucial for maximizing engagement across different platforms. Each social media channel has its preferred aspect ratio that aligns with user behavior. Understanding these formats can help you create effective content that captures attention and drives leads.
Prerequisites
Familiarity with video editing tools.
Key points to consider
Vertical videos capture full-screen attention on mobile devices.
Landscape videos are essential for MLS tours and YouTube.
Square videos perform well in Facebook feeds.
One shoot can yield multiple video formats to save time.
Monitor which formats drive leads in your specific market.
Choosing the Right Video Format
Understand Platform Preferences
Use 9:16 format for vertical videos on TikTok and Instagram Reels.
Use 16:9 format for landscape videos on YouTube and websites.
Use 1:1 format for square videos on Facebook feeds.
Plan Your Shoot
Shoot in a way that allows for multiple crops from the same footage.
Avoid re-filming by capturing all necessary angles in one session.
Analyze Performance
Track which video format generates the most leads in your market.
Adjust your strategy based on platform performance trends.
Turn listing photos into video tours
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