Property video ROI calculator
Property video ROI calculator
Estimate whether listing videos pay back via more leads and more closed deals. Figures use your currency from location (same as our other free tools).
Your numbers
All inbound inquiries (calls, forms, DMs) that could become clients.
Typical closed sale price you earn commission from (use your average).
Your effective commission rate (after typical splits, if you want).
Your cost to produce one listing video (internal time, contractor, or platform cost).
How many listing videos you expect to produce in a month.
Lead → client conversion
8%
What share of leads become active clients you work with.
Client → closed deal conversion
25%
What share of your clients close a deal with you (buyer or seller side).
Expected lead lift from video
15%
How much video increases inbound leads (use a conservative starting guess).
This calculator estimates ROI for listing videos by translating lead lift into incremental closed deals and commission revenue, then subtracting annual video costs.
Use conservative assumptions first. The goal is clarity—whether you should invest in video, at what cost per video, and how much lift you’d need to break even.
Go from ROI math to production-ready tours
When you’re ready to scale video across listings, TourEstateAI helps you produce consistent, shareable video tours from listing media—faster than manual editing.
The model behind this tool is intentionally simple: more compelling listing media can increase inbound inquiries, which can raise closed-deal volume if your conversion rates hold. Your actual results depend on market conditions, inventory quality, distribution, and follow-up speed.
If you already track leads and closings in a CRM, plug those real numbers in. If not, start with estimates and update them over time.
This page is designed to cover common search intents like: Airbnb revenue calculator, Airbnb profit estimator, rental income calculator (Airbnb), and short-term rental ROI calculator. Use the same framework for Vrbo, Booking.com, Zillow-style listing leads, and social platforms like Instagram Reels, TikTok, and YouTube—adjust the lead lift and conversions to match your channel mix.
FAQ
What does this ROI calculator measure?
It estimates annual incremental commission revenue from a percentage lift in inbound leads, then subtracts annual video cost to estimate net ROI and a revenue-to-cost multiple.
Is this a guarantee of results?
No. It is a directional model for planning. Video performance varies by market, property, pricing, seasonality, and distribution channels.
What is “lead lift”?
Lead lift is your estimate of how much video increases inbound inquiries compared to your baseline (for the same inventory and distribution).
Where should I get my conversion rates?
Ideally from your CRM: leads → active clients, and clients → closed deals. If you don’t track it yet, start with a conservative range and refine over time.
Should I use gross commission or net commission?
Use whatever reflects your economics. If you want ROI for your personal income, use a net effective commission rate after typical splits and fees.
How do I estimate cost per video?
Include contractor fees, equipment amortization, and/or your time. If you’re testing, start with the marginal cost per listing video you expect to pay.
What if I create fewer videos than listings?
That’s fine—enter the number of videos you plan to produce per month. You can compare scenarios: fewer higher-quality videos versus broad coverage.
Does this include benefits like faster time-on-market?
Not directly. Faster sales can reduce carrying costs and improve client satisfaction, but this calculator focuses on lead-driven revenue only.
What’s a reasonable lead lift to test?
Start conservative (5–15%). If you have strong distribution (email, socials, portals, ads) and consistent follow-up, you can test higher scenarios too.
How can I improve ROI besides spending more on video?
Often the fastest lever is improving conversion: response time, nurture sequences, clearer CTAs, and better qualification—so more leads turn into closings.
Can I use this as an Airbnb revenue calculator or short-term rental ROI calculator?
Use it as a rough planning tool. Treat “leads” as inquiries (DMs, form submissions, calls), conversions as inquiry → booking, and commission as your net profit per booking (or your management fee). For a precise Airbnb revenue model, you’d add occupancy and ADR—but this is a quick ROI lens.
Does this work for Instagram Reels, TikTok, and YouTube?
Yes. Those channels mainly change distribution and conversion assumptions. If your videos get more reach but lower intent, use a smaller lead-to-client rate. If you have a strong follow-up process, you can model higher conversion from lead to closed deal.