Video Formats for Real Estate: 9:16, 16:9, and 1:1 Explained

Match format to attention patterns

Vertical video owns full-screen attention on phones. Landscape still matters for MLS-linked tours, websites, and YouTube search traffic.

Square assets often perform well in Facebook feeds where mixed-aspect grids normalize everything to a card layout.

One shoot, many crops

Starting from stills means you are not re-filming three times. Export the combinations you actually publish; do not create assets nobody on your team posts.

Track which crop drives leads in your market—some cities skew heavily to Instagram, others still pull from Facebook groups.